We often talk about how certain songs’ music videos have contributed to them blowing up. There is perhaps no song in history where this is more true than “Gangnam Style”. So in the case of the wanna-be rich, Psy is in fact making fun of them by adopting the personality, from his comic perspective, of a member of that group himself.īut that does not negate the fact that both he and his romantic interest like to get down at night. So even though they may be falsely presenting themselves as rich by drinking pricey coffee, their tendency to enjoy the evenings is very much real. Indeed the lady herself is apparently one of such individuals. And being interested in her, the vocalist also adopts a Gangnam style where he is boasting about things which cannot actually be true. Or put differently, he is representing Gangnam even though he cannot actually afford the swanky lifestyle which the area is famous for. A Pickup Songīut all things considered, this is fundamentally a pickup song. Psy is someone who was known as a comedic entertainer even before this song dropped. So basically he uses the backdrop of liking a lady to also delve into the topic of wannabe-rich people. classy yet wild. Therefore he also enjoys coffee like she does, and as with her his “heart bursts when the night comes”. But being that he is indeed trying to pick her up, there is an element of machismo. So in touting his coffee-drinking skills, he actually exclaims he can down a hot cup in ‘one shot’. So in kicking it to her, Psy presents himself as someone with similar qualities, i.e. Moreover and perhaps most importantly, she has piqued the romantic interest of the singer. costly and classy) in their ‘hood. And in the night said lady transforms from her refined demeanor into something like a party animal. Thus it is partially centered on a female enjoying coffee. This is reportedly an allusion to the fact that some young ladies in Korea feel compelled to buy expensive coffee ( via Starbucks) just because doing so is considered to be cool (i.e.

Gangnam style music video